Sky Sports: Play it Back

A creative project, with venturethree and Sky Sports. Sky Sports is outdated, and wanted a fresh new way to market to Gen Z. In our research, we found that everyone has their own passion and sports memories. In a group project, we created Play it Back: a content series based around reintroducing passion and memory back to Sky Sports. Consisting of three mini-series, Play it Back brings both current Sky Sports fans and new ones together, incorporating Sky’s current value but making it new and fresh. After a 10-week process, this was pitched to the creative team at Sky with great feedback.